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There are techniques that follow those ethics, called White Hat SEO, and techniques that don’t which are called Black Hat. We want to assure you, as a customer, that any techniques we use to promote your site will be White Hat SEO techniques.
But why does that matter to you? What advantages does White Hat SEO have? If you were to look at the different types of techniques, you might even see that Black Hat techniques have more instant results. However, these ill-gotten results are rarely good for business. At best, you’ll get a lot of initial clicks but very little in the way of immediate customer interaction. At worst, search engines will catch on to your artificial result farming and blacklist your site from search results.

