Buyers no longer search in one place

Google still routes the majority of high-intent commercial search. We compete on the technical, content, and authority axes its systems actually reward.

Bing powers Microsoft Copilot and default Windows and Edge search — an audience that skews older, wealthier, and cheaper to reach than Google's.

ChatGPT recommends vendors directly to buyers. Being the brand it names is the newest and least contested distribution channel in marketing.

Perplexity cites its sources inline, which makes citation share a measurable, winnable metric for your category.

AI Overviews absorb clicks above the organic results. Appearing inside the summary is now part of ranking on Google, not separate from it.

Gemini draws on Google's index and knowledge graph, so entity clarity and traditional Google strength compound into assistant answers.

Copilot sits inside Windows, Edge, and Microsoft 365 — in front of buyers during their workday, sourcing answers largely from the Bing index.

Claude's growing web search and research usage means well-documented, verifiable brands get surfaced in considered, high-value decisions.

Grok leans on real-time X data, so social presence and timely commentary feed directly into what it surfaces about your brand.

DuckDuckGo serves privacy-conscious searchers using a Bing-derived index plus its own ranking and local layers.

Yahoo still carries meaningful share in specific demographics and verticals, largely reflecting Bing results with its own portal layer.

For product brands, Amazon is the highest-intent search engine on earth — and it ranks on conversion, not backlinks.

YouTube is the second-largest search engine and feeds Google video results — durable visibility for how-to and comparison demand.

Every iPhone default search for nearby businesses runs through Apple's local ecosystem, and most competitors ignore it entirely.