Just as everything in life, Search Engine Optimization has a set of ethics!
There are techniques that follow those ethics, called White Hat SEO, and techniques that don’t which are called Black Hat. We want to assure you, as a customer, that any techniques we use to promote your site will be White Hat SEO techniques.
But why does that matter to you? What advantages does White Hat SEO have? If you were to look at the different types of techniques, you might even see that Black Hat techniques have more instant results. However, these ill-gotten results are rarely good for business. At best, you’ll get a lot of initial clicks but very little in the way of immediate customer interaction. At worst, search engines will catch on to your artificial result farming and blacklist your site from search results.
What do white hat techniques include?
Really, a lot of white hat techniques are common sense ideas, like maintaining a quality level of content and backlinking to relevant sites. Rest assured that when we optimize your search engine results, we only use white hat SEO techniques. We are thinking about your long-term success. We’ll teach you how to practice white hat techniques on your own, and warn you of any black hat techniques that may be tempting to use. Exclusive Web Marketing will use White Hat SEO techniques that improve your ranking in search results while adhering to terms of service on search engines. Our White Hat search engine optimization services include:
- High-quality content
- Keyword specific meta tags
- A website that’s easy to navigate
- Fast website loading and speed optimization
- Mobile friendly
If you require search engine optimization, contact Exclusive Web Marketing today! Our team will make sure only White Hat SEO techniques are used and we’ll optimize your website for all search engines!