Pay-Per-Click is a mode of internet marketing in which advertisers will have to pay a fee each time one of their advertisements is clicked.
This type of campaign offers more control over results than organic Search Engine Optimization (SEO). It can also be risky if not executed correctly. On the other hand, with its effective management, you have the ability to quickly compete for phrases that will take much more time to secure using earned media methods such as those of Search Engine Optimization.
Pay-Per-Click search engine advertising is one of the most popular forms of internet marketing. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business. While a new website usually takes a lot of time to rank well on search engine pages, solid pay-per-click campaign management can create traffic almost instantly through the use of Google Adwords, Bing Ads, Yahoo Ads, and more.
Four Ways We Improve Your Pay-Per-Click Campaign:
- Landing Page: Destination URL or a landing page is the webpage where the user arrives upon clicking on your advertisement. Keep in mind that a homepage should not be your landing page. Exclusive Web Marketing can create a simple landing page that will focus just on the things you want to be mentioned in your ad. We will highlight the things that are important. We also make sure to include your phone number (if you are running a local business), and everything that you consider useful for your potential customers. Our marketing team makes sure to create a relevant landing page to support your ads. The more relevant your landing page is the better the quality score.
- Targeting: In order to increase the efficiency of your advertisements, we make sure that your targeting is precise as possible. For example, if you are targeting several countries, we can set up and advertisement group for each one. We also include different ad groups depending on the age and gender of your target market. By hiring us, we can take advantage of the features in PPC accounts. For example, Google AdWords offers a geo-specific feature which allows users to target their market base on IP addresses.
- Stay Up-To-Date: Businesses must keep up with competition. At Exclusive Web Marketing, we check what your competitors, partners, suppliers, and customers are doing and adjust your bids accordingly. We keep track of competitors bidding on your brand name in order to avoid losing potential customers. We pay special attention if someone starts bidding on your specific keywords to the point that it’s not profitable for your business, so you don’t get into bidding war.
- Keywords: Most novice advertisers make the mistake of setting their keyword match type to wide match instead of specific match. Even though broad match types can increase the exposure of your ad it can also attract the wrong target market that will only bounce right after they realize they landed on your page by accident. The use of long tail keywords will also aid in marketing. The success behind long tail keywords is that customers often use them when they are further along in the purchasing process so this results in a higher conversion rate. Our marketing team includes some plural and negative keywords to get the most out of your pay-per-click campaign.
Why Choose Us For Pay-Per-Click Management?
With our pay-per-click management services, you will be made aware of the most profitable decisions in your campaign to grow your business through AdWords. We will strategize with you, and find ways for you to make money both short term and long term. Our personnel is well-versed in keyword research and we will find only the best tools to help your business. You’ll be boosted to the top of your relevant searches, and know exactly where to invest your money. We will get you results, and your business will gain clients and profit in times you never thought possible.