Local marketing specifically centers around a local service, physical shop, or a restaurant. Current statistics show that a majority of the people searching the internet on their mobile phones are looking for something from their own community. According to a study shared by one of the leading surveys in the United States, 50% of people go to the establishment they searched within a period of that day when they searched. More so, 60% of the people have made use of the information they found on local online advertisements on a business’s website. The factors mentioned have great relevance for businesses trying to strengthen its presence in the local market.
In the days before the internet developed, many small businesses applied some pretty standard methods to get customers to their stores. They created a mailing list – often the names for these are collected at their cash register when the customer paid. Many still do use email lists, although not all the names on the list come from their store. Some come from local searches now as well.
Mobile consumers most often search for details and information of businesses like its contact number or location on Google Maps. They also look for reviews, driving directions and other particulars. There are over 200 – 300 citation sites on the web that offers local marketing for consumers to easily find products and services around their community. One of the most popular is using Google Maps. Google enables businesses to target its global audience. It can showcase your local business to hundreds and thousands of people that are actively searching for the services or products that your business offers and can be your potential customer. When you are strategically paired up with Google Maps, Google will geo-target a keyword typed in regarding your products and services and your business will show up on the first page in the Google maps listings. This is a big deal considering that studies have shown that 96% of potential customers will not look beyond the first page when searching for the businesses they need.
At Exclusive Web Marketing, we use an special software that will help your business be more relevant in search engines especially in Google by getting reviews. No, we are not buying customer reviews, instead, we aggregate them for you. Let us know how we can help your business grow and reach more potential customers!
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At ExclusiveWebMarketing our main priority is achieving our client’s long-term online success. Every member of our team is an experienced internet marketing professional in various fields. By focusing our marketing strategies around goals and conversions we have brought our clients the best return on their marketing investment. Also, we treat every one of our client’s marketing like our own and we track every conversion to see what is working. To us internet marketing is the strategic system of achieving customer conversions through establishing a strong internet presence, producing engaging content, and targeting quality customers.
When you choose Exclusive Web Marketing, you take advantage of a dedicated team with a large variety of skills. Everything from custom web design and development, to building leads, software, and brand development and advertising strategy. Whether you already have a website, and just need a little help, or you’re starting from scratch, we’re here to help and guide you through the process of making a website and an online business strategy which is fine-tuned to suit your needs and your target audience.
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